Creative Practice at Etsy

Last month we had the great pleasure to participate in the Good Experience Live conference in NYC. The first day of this 2-day event featured a series of diverse speakers all tackling the issue of impact in user experience, in one way or another.

I was particularly moved by several speakers who employed their creativity to address a complex problem that concerned them and included the stakeholders in the process: Nancy Lublin CEO of Crisis Text Line, Nikki Sylianteng creator of To Park Or Not To Park who invited the public into her design process, Omar Ishaq a Radiation Oncologist at NYU who uses photography to get a deeper understanding of patient experiences (Human Theater) and Jordyn Lexton former high school teacher who created Drive Change to combat recidivism rates for formerly incarcerated teens.  Their earnest stories shared the resilience, adaptability and resourcefulness required to have a meaningful impact. 

noah scalin sketches of speakers at GEL conference for his #CreativeSprint 

noah scalin sketches of speakers at GEL conference for his #CreativeSprint 

For a more thorough recap of the event read Aiden Heller's great blog post for The Big Picture research and design, HERE.

After hearing all these great stories, everyone was ready to roll-up their sleeves and make something happen. We ran a workshop on Collaborative Culture, Sustainable Growth and the Power of Creative Practice at the Etsy Labs in Brooklyn.

Participants got a chance to experience A Year in A Day, making multiple variations on a theme using limited resources on a strict deadline.  As the subway trains rumbled towards the Brooklyn Bridge just outside the windows, the group powered through their challenge, surprising themselves and each other. After celebrating their efforts, we dug into a discussion about how creative practice can be used to impact individuals and motive entire organizations to innovate and grow.